How to dramatically increase the local visibility of a vacation rental business on Google searches by developing a powerful SEO optimisation strategy.
Web Development, Search Engine Optimization
Google and Google My Business
At the time of contact, the business had a website developed in Flash. The website was no longer visible, as the technology had been blocked by browsers. We analysed the domain history and decided to completely rework the site, studying a tailor-made strategy to increase local visibility on Google.
It was necessary to rebuild everything from scratch, developing several pages to execute the identified strategy. Thanks to our approach to web design and development, we managed to stay below the market average, presenting a quote that satisfied the customer.
Create an effective SEO layout to fully exploit the potential of search engines while achieving a simple and intuitive user experience, highlighting the values of commercial activity.
Our process to develop the website:
After 50 days, the site was positioned on 95specific keywords for local and potential searches for tourists, bringing the site’s visibility to triple the initial potential.
Thanks to this work, new customers immediately arrived on the site, registering almost 4 potential customers a day from Google searches alone.
We were able to deliver a new fresh custom design for the business. The website not only attracts more users, but there has also been a consistent increase in conversions You can visit Agriturismo Pietreionne's website here.
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