How to increase visibility on social networks and triple engagement rate

The solution

We start with an in-depth analysis to develop a detailed report of other potential activities that could have had a positive impact on the brand’s growth. We opted for strengthening the brand identity, creating a simple yet effective website that could be used as a channel of communication with the client’s audience.

The development

Our process to increase visibility for this project:

• Audience Analysis
  The first step was to analyse in detail the current audience on the client’s channels. Understanding who you are referring to and which part of the public interacts the most, and trying to empathise with them, allows a better focus for the subsequent phases to optimise the return on investment.
  
  
• Social Optimisation Strategy
  We created a report with precise instructions on what had to be done to obtain the desired results.
  
  
• Daily Presence Protocol
  To grow on social networks, it is also important to be present, interacting with others through your pages.Thanks to our protocol, we established the procedures to be carried out daily, calculating what had to be done to achieve the maximum result with minimum effort. It was only necessary to invest 30 minutes a day. Basically: we indicated the precise moments during the day in which interacting with the public would increase the brand’s visibility.
  
  
• Growth of Interactions
  To improve interactions, we created “parallel formats” and pre-established content to be published on certain days of the month.
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• Connecting to similar pages and partnerships
  For some types of businesses, seeking and creating partnerships with “competitors” is a great way to grow.